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Foreign PR firms to boost Pakistan's poor image
Shutting down the Jihadi camps is apparently not an option Dissatisfied with the performance of foreign missions, the federal government is planning to engage international public relations companies and advertising agencies to promote a softer image of the country. Official sources told Daily Times that President General Pervez Musharraf and Prime Minister Shaukat Aziz had directed media consultants to prepare a comprehensive international media strategy. A team of media consultants, led by Mehreen Khan, was already working at the Prime Ministerâs Secretariat to deal with international media affairs. Sources said that the group of consultants held a few meetings with the president and the prime minister and apprising them of the salient features of the campaign involving the international newspapers and television channels. One of the main tasks of the consultants is to counter the ânegativeâ propaganda against Pakistan by recognised newspapers and television channels. Sources said that the international media campaign assisted by advertising agencies and public relations firms would promote Pakistanâs culture and tourism. The campaign would also project Pakistan as attractive for investment. However, it was not clear how much money would be required to launch such a big image-building drive. According to the proposal, a rapid response unit will be set up to monitor and counter the international media reports aiming to malign Pakistanâs image Posted by: john 2005-08-22 |
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