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From the "no shit" dept. - Summer movie slump blamed on dull movies
EFLLOS ANGELES, Aug. 23 - With the last of the summer blockbusters fading from the multiplex, Hollywood's box office slump has hardened into a reality that is setting the movie industry on edge. The drop in ticket sales from last summer to this summer, the most important moviegoing season, is projected to be 9 percent by Labor Day, and the drop in attendance is expected to be even deeper, 11.5 percent, according to Exhibitor Relations, which tracks the box office. That is 'cus your films suck Multiples theories for the decline abound: a failure of studio marketing, the rising price of gas, the lure of alternate entertainment, even the prevalence of commercials and pesky cellphones inside once-sacrosanct theaters. But many movie executives and industry experts are beginning to conclude that something more fundamental is at work: Too many Hollywood movies these days, they say, just are not good enough. Sometimes, liberals DO get reality "Part of this is the fact that the movies may not have lived up to the expectations of the audience, not just in this year, but in years prior," said Michael Lynton, chairman of Sony Pictures Entertainment, which had some flops this summer, including the science fiction action movie "Stealth" and the romantic comedy "Bewitched." "Audiences have gotten smart to the marketing, and they can smell the good ones from the bad ones at a distance." Actually, all I smell is hollywood bullshit, it covers almost all your movies too. Even Robert Shaye, the studio leader behind "The Wedding Crashers," one of the summer's runaway hits, shares the worry about the industry's ability to connect with audiences. "I believe it's a cumulative thing, a seismic evolution of people's habits," said Mr. Shaye, chairman of New Line Cinema. Yea, our habits not to go see movies that suck. In previous years, he said, "you could still count on enough people to come whether you failed at entertaining them or not, out of habit, or boredom, or a desire to get out of the house. You had a little bit of backstop." Thank God for cable With competition from video games, hundreds of television channels and DVD's, that's no longer the case, he said. The problem, these studio leaders and other industry experts seemed to say, was not only that a steady diet of formulaic plots, too-familiar special-effects vehicles and remakes of television shows has, over time, left the average moviegoer hungry for better entertainment. Marc Shmuger, vice chairman of Universal, said Hollywood has been too focused on short-term box office payoff and not focused enough on what he called "the most elemental factor of all" - the satisfaction of the moviegoing experience. "It wasn't like the last crop of summer movies were that much better than this summer," said Mr. Shmuger, whose studio's recent releases included the success "The 40-Year-Old Virgin" and several disappointments, including "Cinderella Man," "The Perfect Man" and "Kicking and Screaming." "This summer has been as deadening as it has been exciting, and there's a cumulative wearing down effect. We're beginning to witness the results of that. People are just beginning to wake up that what used to pass as summer excitement isn't that exciting, or that entertaining. This is vividly clear in terms of the other choices that consumers have." The blockbuster hits of last summer, including "Spider-Man 2," "Shrek 2" and "Harry Potter and the Prisoner of Azkaban," performed more or less on the same level as this year's hits, including "Star Wars: Episode III - Revenge of the Sith," "Batman Begins" and "War of the Worlds." But too many big-budget movies, including "The Island" and "Stealth," flopped entirely, while other films, from "Bad News Bears" to "Herbie: Fully Loaded" to "The Great Raid," were disappointing. snip With the task so large, and so very complex, Hollywood is still grappling with how to Mr. Lynton said he would focus on making "only movies we hope will be really good." Don't hope, asshole. Get better writers/directors. That means looking outside the box for you corporate dickheads. At Fox, executives said they are looking to limit marketing costs. At Universal, Mr. Shmuger said he intends to reassert "time and care and passion" in movie production. Some of his own summer movies, he conceded, should never have been made. He declined to name them. I will, how about ALL of them? Posted by: mmurray821 2005-08-24 |
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