Danish dairy returns to the Middle East
Danish-Swedish dairy company Arla Foods has said it is getting its products back into stores in the Middle East. It supplied 50,000 stores in the area before the publication in Denmark of cartoons of the Prophet Mohammed triggered a boycott of Danish goods. Arla's butter and cheese are back in 3,000 stores across the region and 31 of its largest clients in Saudi Arabia will start selling them from Saturday.
To win back trust, it is now sponsoring bribes humanitarian causes in the Middle East. "We are delighted that out largest Saudi customers have decided to lift the boycott," said Arla's executive director Finn Hansen. "We expect the other large supermarkets in the rest of the Middle East to follow."
Arla said it had contacted the Danish Red Cross for help in finding the right humanitarian causes in the region to provide assistance to. The Danish-Swedish company estimates that the boycott will cost it £37m ($64m) this year.
Posted by: Steve White 2006-04-08 |