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Ethanol: A Tragedy in Three Acts
EFL It started with Congress, which mandated that even more ethanol be used to extend the nation's fuel supply. From General Motors, an ad campaign called "Live Green, Go Yellow" gave America the impression that by purchasing GM vehicles capable of using E85 ethanol, we could help reduce our dependence on foreign oil. What GM left out of its ads was that the use of this fuel would likely increase the amount of smog during the summer months (as the EPA's own attorneys had admitted in 1995) -- and that using E85 in GM products would lower their fuel efficiency by as much as 25%. (USA Today recently reported that the Energy Dept. estimated the drop in mileage at 40%.)But one final setup for the public has gone unnoticed. At the Web site, www.fueleconomy.gov, which confirms the 25% to 30% drop in mileage resulting from the use of this blended fuel, another feature lets users calculate and compare annual fuel costs using regular gasoline to costs using E85. But the government site's automatic calculations are based on E85 selling for 37 cents per gallon less than regular gasoline, when the USA Today article reports that at many stations in the Midwest E85 is actually selling for 13 cents per gallon more than ordinary gas. Using the corrected prices for both gasoline and E85, the annual cost of fueling GM's Suburban goes from $2,709 to $3,763. Hence the suggestion that truth in advertising should come back into play. Possibly GM could rename this ad campaign "Shell Out Green, Turn Yellow." Posted by: Nimble Spemble 2006-05-01 |
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