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Popcorn pitchman comes back from the dead
 Orville Redenbacher, the popcorn icon who died more than a decade ago, will digitally rise from the dead during Monday's Golden Globe Awards. In a provocative ad whose wizardry will make waves from Madison Avenue to Hollywood a dead-ringer for Redenbacher pitches popcorn while jiving to his MP3 player.This ad is a big step beyond the bevy of spots in recent years that have featured dead celebrities by using real film clips inserted into other contexts, such as Fred Astaire dancing with a Dirt Devil vacuum or Audrey Hepburn in a Gap ad. It's the first time a dead spokesman has been re-created as a walking, talking huckster that can be made to say or do anything. Aieeee! It's a popcorn zombie! Flee for your wretched lives! Posted by: Mike 2007-01-16 |
| http://www.rantburg.com/poparticle.php?ID=177910 |