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Zogby Poll: Empty Seats Coming to a Theater Near You?
Survey shows high ticket prices and poor film selections causing some to think twice about heading out to catch the latest blockbusterTheres nothing quite like watching a film on a giant screen but as home theaters become more and more common (and affordable), should theater owners be worried? Nearly half (45%) said that, while they still go to the movies, their movie attendance has decreased from five years ago 27% said it is much less, and 9% said they never go to the movies anymore, a recent Zogby Interactive poll shows. As Hollywood struggles with a yearslong box office plunge, Zogby finds that those age 25-34 are most likely to say their attendance has decreased over the past five years and the oldest respondents (age 70 or older) are most likely to say they no longer go to the movies at all (23%). The survey, which focuses on the ever-changing entertainment habits of Americans, is featured in the February issue of Zogbys American Consumer newsletter, now available at www.zogby.com. Posted by: Fred 2007-02-08 |
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