Let's see. Your circulation is crashing. The value of your paper has plummeted. Everyone in the industry recognizes that the the future is online, and most realize that the byline has become the brand and that writers with followings will be a crucial part of the rescue of the bottom line.

So what does the Minneapolis Star Tribune do?

I kid you not: They kill Lileks' column and send him to report news. Visit www.lileks.com for details.