Fox Wont Sell Super Bowl Ads to Candidates
There may be ads for beer, cars and computers on the Super Bowl, but there wont be any for presidential candidates.
Fox has put an end to speculation that one or more of the presidential candidates might use the highest-rated TV broadcast of the year to air a national campaign spot two days before more than 20 states hold presidential primary and caucus votes. While no candidate has yet requested time, the network has declared it wont sell Super Bowl spots to their campaigns.
. . . and there was much rejoicing.
Sources close to the situation said that because ad time in the Super Bowl is essentially sold out, Fox will choose to not sell time to a candidate, citing an FCC ruling that a network can reasonably refuse to sell political time in unique, one-time-only broadcasts where equal ad time cant be offered to all candidates.
Posted by: Mike 2008-01-28 |