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Belgium (attempts to) offset negative image
Belgium plans to launch an international promotion campaign to improve the country's image abroad.
| Well, yeah. But it's transparent. |
Belgium is especially concerned with drawing more investments to our country. The campaign will focus on Belgium as a country with a good investment climate. | We'll start by showing how up is down and then move on to show how compulsion = liberty. |
| And how Belgians will prosecute anyone for human rights violations, no matter where they occurred (offer void in Congo). |
The system of 'notional interest' will be explained: thanks to this system, companies that invest in Belgium enjoy low corporate tax.
The chamber of commerce in the United States reported last week that Belgium was a bad place for foreign investments. The aim of the new international campaign is to refute this image of Belgium. There will be advertisements in newspapers and on television: including on CNN and BBC World, and in the Financial Times of London.
Posted by: lotp 2008-02-05 |
