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PepsiCo Signs Deal with Iraqi Bottler
This is interesting news. I hope we see more deals like this in the near future.
NEW YORK (al-Reuters) - PepsiCo Inc. (PEP), the No. 2 soft drink company, said on Wednesday it signed a deal with Baghdad Soft Drinks Co. to bottle and distribute its products in Iraq.
Breaking in early to an emerging market is always a good move.
The deal calls for Baghdad Soft Drinks to bottle PepsiCo’s trademark Pepsi-Cola as well as its Seven-Up and Mirinda drinks. Baghdad Soft Drinks will distribute the products in central Iraq, home to about 40 percent of the country’s population, starting in the first half of 2004.
Posted by: Dragon Fly 2004-01-07
http://www.rantburg.com/poparticle.php?ID=23932