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BBC buys up âHutton inquiryâ Google links
BBC enters CYA mode. EFL:Just 48 hours before Lord Hutton delivers his verdict on the controversy surrounding the death of Dr David Kelly, the BBC has begun an advertising experiment that involves buying up all internet search terms relating to the inquiry. Despite being one of the main players in the drama, anyone searching for "Hutton inquiry" or "Hutton report" on the UKâs most popular search engine Google is automatically directed to a paid-for link to BBC Onlineâs own news coverage of the inquiry. Where they will no doubt find the BBCâs version of the truth. No other news broadcaster or any newspaper has paid Google for this facility, leaving the corporationâs move even more conspicuous. Yes, isnât it. As one of the chief "interested parties" in the Hutton inquiry into the apparent suicide of Dr Kelly, the move will strike many as worthy of comment, not least because the BBCâs online news pages will not be the most obvious place to go for the most comprehensive coverage, which is bound to include painful criticism of the corporation. It will also raise questions about the use of licence payersâ money at a time when the corporation faces criticism for spending so much money online from private rivals including the Guardian, the Telegraph and the Times newspapers. This should be fun. Posted by: Steve 2004-01-26 |
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