Oprah Kreates KFC Katastrophe
Oprah Winfrey's decision to put her name on KFC's online coupon promotion turned quickly into a "PR nightmare." There were a lot of angry people who thought they would get a free two-piece Kentucky Grilled Chicken meal but didn't because the store had run out. The coupons were promoted both on The Oprah Winfrey Show and at Oprah.com. . "The combination of free food and Oprah is a tsunami," said Robbie Vorhaus. "Clearly KFC wasn't ready."
Posted by: Anguper Hupomosing9418 2009-05-09 |