Trouble at Al Gore's CURRENT TV
For much of the past year, Current TV has been quietly undergoing an overhaul that will change just about everything but the struggling channel's name. Current declined comment for this story.
It's a revitalization project Gore & Co. embarked on after exhausting a more lucrative possibility: selling the channel. Current's founding partner, Joel Hyatt, spent much of 2009 shopping the network with a price tag that wildly overestimated the company's worth, confirmed sources at several media firms. Current even had extensive sale talks as far back as 2007 with Google, where Gore serves as a senior advisor.
Now the focus has shifted to fixing Current, perhaps with an eye toward a sale down the road.
Remainder of article notes that Youtube does a lot of what Current says it does and that Youtube has an enormous audience while the viewership of CURRENT TV is unknown.
Posted by: lord garth 2010-06-25 |