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Saudi brand to be re-vamped
Who says that our dear friends in the peninsula donât move with the times?The Supreme Commission for Tourism (SCT) has appointed a private branding consultancy to develop the Kingdomâs tourism brand identity. This is the first partnership with the private sector to materialize under the Kingdomâs new tourism strategy. Visit Saudi for a different type of holiday! Gorp at public executions! Get harrased by the Mutawwaâeen! Go & visit... stuff! The tie-up with Landor Associates, a global brand consulting and design agency, is slated to help attract more non-traditional foreign tourists to the Kingdom. More non-trad tourist? Like they get any currently? âLandor will develop a brand strategy to promote Saudi destinations for tourists over the next nine months,â SCT chief Prince Sultan ibn Salman said yesterday. This I have to see... Posted by: Dave (UK) 2004-04-19 |
| http://www.rantburg.com/poparticle.php?ID=30958 |