|
German fans frothing over World Cup without home brew
Globalization Gone Wild! Itâs proving hard for German fans to swallow - the 2006 football World Cup looks likely to go ahead without German beer. Shocked politicians are seeking talks with tournament organizers after it emerged that a US brewer has the exclusive right to sell its beer in and around World Cup stadiums. Surely not! A World Cup in Germany without traditional German beer is almost as inconceivable for Germans as the countryâs football team failing to qualify for the tournament - or losing to England on penalties. Inconceivable? [They] keep using that word. I do not think it means what [they] think it means. [/Princess Bride] But the Germans may have scored an own goal in allowing footballâs world organizing body FIFA to secure an exclusive contract with the US brewer Anheuser-Busch, brewers of Budweiser, as one of the tournamentâs official sponsors. Whoops. I hate when that happens. In Bavaria, where beer is regarded as part of the stateâs cultural heritage, senior government officials have met to discuss the serious prospect of the World Cup kicking off in Munichâs new Allianz stadium without any of its traditional wheat beers on sale. The local Green party has called on state premier Edmund Stoiber to make the lack of German World Cup beer a top-level issue. Calling out the shock troops. "We will very shortly be approaching the World Cup organizing committee to see what possibilities there still are," said a culture ministry spokeswoman. My guess is youâll drink Bud Lite and learn to like it. Both Munich and Nuremberg, another Bavarian World Cup venue, are now planning "fan villages" outside stadium precincts so supporters can buy German beer instead of American Budweiser. Gerhard Ohneis, head of the Augustiner brewery, told Munichâs Merkur newspaper: "Itâs annoying if there is not going to be any Munich beer in the Munich stadium." A spokesman for Paulaner brewery said a possibility might be to enable Bavarian beer to be sold in "neutral glasses". Bavarian Social Democrat parliamentary group leader Franz Maget said: "The cities will make sure that World Cup visitors are supplied with respectable products." "Not that swill the Americans drink." Nuremberg has an additional problem - it wonât be able to sell its traditional Nuremberg sausages at World Cup games. "McDonaldâs has the exclusive on sausage supplies," Maget said. Injury, meet insult. And if that were not enough, German carmakers will also be left on the sidelines, with players, VIPS and officials being shuttled to and from games by South Korean sponsor Hyundai. Technically, if I go to Germany to watch soccer, I would want Bavarian beer and local sausage, not Budweiser and McSausage patties. Hope they can work something out. Posted by: Seafarious 2004-04-23 |
| http://www.rantburg.com/poparticle.php?ID=31340 |