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Ferrari F-150 - World's Fastest Pick-up Truck?
h/t bayourenaissancemanFerrari appears to have changed its mind about the name of its latest F1 race car after threat of a lawsuit yesterday by Ford. The Ferrari F150 is now being referred to as the Ferrari F150th Italia on a Ferrari website. Ford filed a lawsuit Wednesday asking a court for an injunction against Ferrari over the use of the F150 name for Ferrari's latest Formula 1 racecar, the automaker said. "F-150® is an established and important Ford trademark and the name of the best-seller in Fords F-Series, Americas best-selling trucks for 34 years and best-selling vehicles for 29 years," Ford said in a statement Wednesday. "Through extensive sales and advertising and exclusive use, Ford has earned invaluable goodwill in the F-150® trademark. That hard-won goodwill is seriously threatened by Ferraris adoption of 'F150'." Indeed, Ford claims, "when Ferrari announced the name of its race car as 'F150', Ford asked Ferrari to change the name. Ferrari did not respond in a timely manner, leaving Ford no choice but to take legal action to protect its important brand and trademark rights," the automaker said in a statement this afternoon. Ford p*ssed away some incredible advertising opportunities! Posted by: Glenmore 2011-02-12 |
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