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U.S.-Sponsored Arabic Stations Pay Off
EFLThe first ratings are in for Al Hurra the U.S. based Arabic language television station that just went on the air in February, and they look promising. Preliminary ratings, based on phone surveys in major Middle Eastern cities in the first part of April, show that an average of 20 percent of the homes contacted had tuned in to Al Hurra during the weeklong period. Posted by: Dragon Fly (from a remote location) 2004-04-30 |
| http://www.rantburg.com/poparticle.php?ID=31873 |