CBS RADIO HEAD ORDERS âMUST CARRYâ TO STATIONS FOR CLINTON BOOK SPECIAL
Drudge special:
**Exclusive**
Move over Rush Limbaugh!
Bill Clinton is set to hit the talkradio waves with a live special promoting his new book -- one that CBS has ordered a "must carry" directive for all of its news affiliates, the DRUDGE REPORT has learned.
Each and every one of CBSâs news and talk stations will be required to take the Clinton book special, now scheduled for next 6 PM ET Thursday -- whether local programming management wants it or not!
"Itâs going to be like one big commercial for the book! Why didnât Mr. Clintonâs publisher just buy an hour," one angry executive for a CBS news station said late Monday. "This is not news, this is marketing. I already feel dirty!"
Other CBS radio excutives are excited about Clinton finally appearing on live talkradio. "I canât wait for the callers," said one CBS radio suit. The one hour session titled "CLINTON CONNECTS WITH AMERICA" will be moderated by CBS EARLY SHOW host Harry Smith.
The program appears to be part of a larger cross-promotion platform package with Clinton and CBS parent VIACOM. The former president is set to sit with CBSâs Dan Rather at the Clinton library in Arkansas for Sundayâs CBS 60 MINUTES.
Developing... No agenda here...nothing to see... go about your business
Posted by: Frank G 2004-06-14 |