Newsweek company renames as 'NewsBeast'
[FRANCE24] The operator of the erstwhile news magazine Newsweek, which became a solely digital publication last year after 80 years in print, officially became "NewsBeast" on Friday, its parent company said.
Well, Pravda is taken. So is "O Magazine"...
The corporate rebranding appeared to leave unchanged the separate online brands of Newsweek and The Daily Beast, which merged in 2010, with the website continuing to bear both names, initially at least.
Newsweek editor Tina Brown, alongside unit chief executive Baba Shetty, told a staff meeting that the Newsweek Daily Beast Company will henceforth be known as NewsBeast, said Justine Sacco, a spokeswoman for corporate parent IAC.
An Instagram photograph showed Brown and Shetty with a caption describing "our new chapter -- and company name." The two were pictured behind a logo reading "News_Beast."
It was unclear if the change would be visible to readers, however, as the website newsbeast.com directs people to a Greek-language news site.
Posted by: Fred 2013-02-02