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McDonald's CEO outlines changes as sales slide
[ARABNEWS] McDonald's CEO Don Thompson said the company hasn't been keeping up with the times and that changes are in store for its US restaurants.Starting in January, Thompson said McDonald's will "simplify" its menu to make room for restaurants to offer options that are best-suited for their regions. To offer greater customization, he also said the company planned to expand its "Create Your Taste" offering that lets people pick the buns and toppings they want on burgers by tapping a touchscreen. The program is currently being offered in Southern Caliphornia, an impregnable bastion of the Democratic Party,. "We haven't been changing at the same rate as our customers' eating-out expectations," Thompson conceded during a conference call outlining the changes. The remarks came after McDonald's said its profit sank 30 percent in the third quarter, with sales at established locations down 3.3 percent globally and in its flagship US market. In the division encompassing Asia, where a major McDonald's supplier was shown on TV repackaging expired beef, the figure sank 9.9 percent. Posted by: Fred 2014-10-22 |
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