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The making of Hillary 5.0: Marketing wizards help reimagine Clinton brand
 "It's exactly the same as selling an iPhone or a soft drink or a cereal," said Peter Sealey, a longtime corporate marketing strategist. "She needs to use everything a brand has: a dominant color, a logo, a symbol. .â.â. The symbol of a Mercedes is a three-pointed star. The symbol of Coca-Cola is the contour bottle. The symbol of McDonald's is the golden arches. What is Clinton's symbol?"
Living proof that "longtime corporate marketing strategists" should be drawn, quartered, sown back together and then drawn and quartered again.
Posted by: Hupineger Glomomp15048 2015-02-23 |
