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Harshness of red marks has students seeing purple
By Naomi Aoki, Globe Staff | August 23, 2004
When it comes to correcting papers and grading tests, purple is emerging as the new red. "If you see a whole paper of red, it looks pretty frightening," said Sharon Carlson, a health and physical education teacher at John F. Kennedy Middle School in Northampton. "Purple stands out, but it doesn't look as scary as red."
Yeah. I once saw something red and came down all over with the vapors. It was awful. Stank to high heaven.
That's the cue pen makers and office supply superstores say they have gotten from teachers as the $15 billion back-to-school retail season kicks off. They say focus groups and conversations with teachers have led them to conclude that a growing number of the nation's educators are switching to purple, a color they perceive as "friendlier" than red.
Wouldn't want to rough up the little darlings' self-esteem...
As a result, Paper Mate introduced purple to its assortment of blue, red, and green X-Tend pens and increased distribution of existing purple pens this school year. Barry Calpino, Paper Mate's vice president and general manager, estimated that the Bellwood, Ill., company boosted production of purple pens by at least 10 percent. He said purple will now be a standard color in all its new product lines.
... and school lunches will also include warm milk.

Posted by: Atomic Conspiracy 2004-08-23
http://www.rantburg.com/poparticle.php?ID=41363