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American giant Oracle buys Tel Aviv based startup Crosswise for $50 million
...Crosswise has developed a cross-device identification system based on big data, data science and machine learning that identifies, which PCs, phones, tablets, digital TVs and other connected devices are being used by individual consumers. This, according to Oracle, "enables marketers and premium publishers to realize the benefits of cross-device advertising, personalization and analytics." In other words, help advertisers target appropriate consumers. Posted by: g(r)omgoru 2016-04-16 |
| http://www.rantburg.com/poparticle.php?ID=452782 |