Rhodes is a storyteller who uses a writer's tools to advance an agenda that is packaged as politics but is often quite personal. He is adept at constructing overarching plotlines with heroes and villains, their conflicts and motivations supported by flurries of carefully chosen adjectives, quotations and leaks from named and unnamed senior officials. He is the master shaper and retailer of Obama's foreign-policy narratives, at a time when the killer wave of social media has washed away the sand castles of the traditional press.

legions of arms-control experts began popping up at think tanks and on social media, and then became key sources for hundreds of often-clueless reporters. "We created an echo chamber," [Rhodes] admitted, when I asked him to explain the onslaught of freshly minted experts cheerleading for the deal. "They were saying things that validated what we had given them to say."

"In the spring of last year," Samuels writes:
When I suggested that all this dark metafictional play seemed a bit removed from rational debate over America's future role in the world, Rhodes nodded. "In the absence of rational discourse, we are going to discourse the [expletive] out of this," he said. "We had test drives to know who was going to be able to carry our message effectively, and how to use outside groups like Ploughshares, the Iran Project and whomever else. So we knew the tactics that worked." He is proud of the way he sold the Iran deal. "We drove them crazy," he said of the deal's opponents.