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The Target boycott has reached a boiling point ‐ and sales may suffer as a result
That's the problem with public virtue signalling -- it's usually polarizing, annoying at least half of potential customers. It's because of the risk of lost sales that wise business managers avoid politics like the plague it always becomes.
[YAHOO] Target is facing a nationwide backlash for its support of transgender rights.

More than 1.2 million people have signed a pledge to boycott the retailer after it announced last month that it would welcome transgender customers to use any bathroom or fitting room that matches their gender identity.

Critics have been holding protests and demonstrations at stores across the country, and they are showing no signs of dying down.
Posted by: Fred 2016-05-16
http://www.rantburg.com/poparticle.php?ID=456107