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Credit Suisse Says Plan to Hire 10,000 Muslim Refugees Is Hurting Starbucks' Brand and Sales
[Breitbart] Swiss financial services company Credit Suisse is warning that coffee giant Starbucks’ announcement of a plan to hire 10,000 Muslim refugees has clearly hurt the company by negatively impacting sales and damaging the company’s brand."Our work shows a sudden drop in brand sentiment following announcement of the refugee hiring initiative on Jan. 29th, to flattish from a run-rate of ~+80 (on an index of -100 to +100). Net sentiment has since recovered, but has seen significant volatility in recent weeks," equity analyst Jason West said, according to CNBC. At the end of February, it was reported that the Starbucks Coffee brand took a major hit after its Muslim "refugee" announcement made in January in response to President Donald Trump’s temporary travel moratorium. Posted by: Besoeker 2017-03-11 |
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