Fiat Chrysler takes flak for Ram truck Super Bowl ad featuring MLK speech
[Market Watch] Fiat Chrysler used the 50th anniversary of a Martin Luther King Jr. speech to sell pickup trucks during Sunday’s Super Bowl LII, setting off a mostly negative Twitter response to the commercial use of one of his final public sermons.

And although the estate of the late the Civil Rights icon approved the speech’s use, social media response reflected mixed feelings among his family members and viewers.

King’s voice airs over the top of the ad for Ram Trucks FCAU, -0.58% , in which ordinary people are shown carrying out acts of love and compassion, mostly using their vehicles. In his "The Drum Major Instinct" sermon, one of his final public addresses before his assassination two months later, King called on people to show greatness through kindness and service.

Ram’s tagline and twitter hashtag: "Built To Serve."
Thor wasn't too happy about RAM trashing Vikings either.

Posted by: Besoeker 2018-02-05