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Olympics Ratings Fall To 2018 Low On 2nd Saturday; Steady With Sochi 2014
I believe a commenter nailed the cause. Perhaps we could call it the NFL Effect.

[Deadline Hollywood]

"Unfortunately, Team USA is also loaded with social justice warriors whose over-inflated sense of self-importance has thus far only been exceeded by their failure to excel in their chosen events. Lindsey Vonn is a prime example. When the participants go out of their way to intentionally alienate half their potential viewing audience, what did NBC expect would happen to the ratings?"
Posted by: Besoeker 2018-02-19
http://www.rantburg.com/poparticle.php?ID=508462