There will always be risk associated with any move that can be construed as political.
But as Contently’s director of strategy Joe Lazauskas wrote after the 2016 presidential election, the benefits outweigh the potential downside: Even if publicizing your beliefs may ostracize some potential customers, it also builds deep loyalty for those who share your values‐particularly values like celebrating equality and inclusion, which many people support, regardless of political affiliation. The same goes for expressing concern and support for the diverse people who work for you. Loyalty isn’t just a marketing metric; it’s also critical for measuring the internal health of your company.