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Saudi car showrooms witnessing huge turnout of women
...a kingdom taking up the bulk of the Arabian peninsula. Its primary economic activity involves exporting oil and soaking Islamic rubes on the annual hajj pilgrimage. The country supports a large number of princes in whatcha might call princely splendor. When the oil runs out the rest of the world is going to kick sand in the Soddy national face... , car dealers in the Kingdom are witnessing a huge turnout of women buyers. Most of the car agencies have set up advisory councils and survey units to benefit from this vital and strategic move, in order to collect information and build up plans to deal with this qualitative shift in Saudi society, accompanied by a state of economic recovery in many related sectors such as insurance, maintenance and car accessories. In this regard, some car dealers opened special car showrooms for women , recruiting female staff to attend to customer enquiries regarding the car’s features and safety aspects. Even some car sales agents offered car testing for any potential woman client, providing her with a special driving session to excel and be more confident on the roads, according to a Saudi Press Agency (SPA) report . Information and studies conducted by car dealers in the Kingdom indicate the factors that govern the purchase of cars by women, including age group, social status and purchasing power. The majority of women were careful when choosing the type of vehicle, preferring high safety features such as airbags, vehicle with specific height, in addition to a fuel efficiency . Sales manager Ghaythan al-Shamrani said that car agencies in the kingdom have been working in upgrading their services since the decree was issued in order to provide the best services for potential women clients. Posted by: Fred 2018-06-30 |
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