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In Japan, They're Renting Men
...It's all part of his job as a rented "ossan," the Japanese word for a middle-aged man.

He allows himself to be hired by anyone, for nearly any purpose -- not involving physical contact -- as long as they pay his hourly wage: a mere 1,000 yen (about US $9). And he loves it....

Nishimoto's inspiration came when he overheard "high school girls making fun of middle-aged men on the commuter train," particularly their hairy ears, and calling the men "smelly" and "dirty."

Previously admired in a male-dominated Japanese society, ossan are now struggling to maintain a positive reputation in the fast-changing culture where values are in flux.

"I never realized that ossan were disrespected that much," Nishimoto said. "I thought, 'I need to regain the honor of ossan.' "...

When he started, expected that the bulk of his clients would be "gentle, obedient Japanese boys" needing advice from "older, more experienced men."

"The young men did not come," he said. Instead, eight times out of 10, clients are women, Nishimoto said.

There's a branch of the ossan rental service to fulfill immediate requests, he said, since many customers want to talk "now": "Her husband cheated on her; she had a quarrel; she's being harassed at work."
Posted by: g(r)omgoru 2018-08-09
http://www.rantburg.com/poparticle.php?ID=520371