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F-150, Ram, Silverado: 'The best 3 trucks ever built' go to war
[Detroit Free Press] An unprecedented truck war is raging in Detroit.Is it possible for the all-new Ram 1500 or Chevy Silverado to cut into the dominating market share of the best-selling Ford F-150 and F-Series pickups? Consumers are buying. Bean counters are watching, with billions of dollars on the line. Fiat Chrysler's five-year plan, outlined this spring, aspires for Ram to overtake Silverado as the nation's No. 2 pickup. But truck buyers are a loyal bunch. History suggests shoppers don’t switch brands lightly. The F-Series is not just the best-selling truck with Silverado and Ram second and third; these are the best-selling vehicles of any kind in the United States. They are crucial to domestic automakers' profits and, along with SUVs, an increasing share of their production as consumers move away from sedans. "Detroit may have been through hell and back in the last 10 years, but these are the best three trucks ever built," said Eric Noble, a product development consultant and professor of vehicle technology at Art Center College of Design in Pasadena, California. "Their factories are running flat out, import competitors have faded into the rearview mirror, and transaction prices have never been higher. Posted by: Besoeker 2018-10-01 |
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