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Girl Scouts sue Boy Scouts for trademark infringement
[MARKETWATCH] The Girl Scouts are suing the Boy Scouts, saying the organization’s inclusive rebranding effort has caused all sorts of consumer confusion from mistaken enrollment in the Boy Scouts to misinformation about a merge of the two groups.Tuesday’s trademark infringement lawsuit is an attempt to clear up the uncertainty, said the Girl Scouts of the United States of America. The Manhattan federal case noted the two separate youth organizations have long coexisted. But problems arose when "core gender distinction" was altered by the Boy Scouts of America, which announced in October 2017 it would open its doors to girls beginning in 2019. Earlier this year, the Boy Scouts unveiled new marketing campaign to back the effort. "Scout Me In," the tagline proclaimed. Posted by: Fred 2018-11-07 |
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