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1960 Mercury Monterey: You'd be glad you bought it every time you looked at it
[St. Louis Post Dispatch] What a classy looking rig ‐ "dressed to the nines" as they would have said back in the day! I bet the owner turned plenty of heads as he carefully backed that 16-foot, Lone Star runabout down the launch ramp at the river or lake!That red hue was named Signal Red, one of 19 hues on the generous Mercury palette for 1960. And what better color to accent a bright red than a snow white. Mercury marketers didn’t give a thought to creatively naming the white for 1960, calling it simply "white" as is often done with car color names. The Monterey, being the entry-level model in 1960, had a standard overhead valve V-8 of 312 cubic-inch displacement and producing 205 horsepower fed by a Holley 2300, 2-barrel carburetor. Adequate, but if the buyer was so inclined, he or she could have chosen one of two larger V-8 engines. It would be hard to argue that the 1960 Mercury was not a handsome car with pleasing lines. A page out of the 1960 sales brochure stated, “You’ll be glad you bought a Mercury every time you look at it”, which I’m sure was on this owner’s mind as he aimed his Kodak Brownie Starmite at his rig for this photo.  Posted by: Besoeker 2019-03-17 |
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