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"Don't Be Evil": Last Refuge of a Tech Oligarch Scoundrel = "Because CHINA!"
In 1998, in an academic paper titled “The Anatomy of a Large-Scale Hypertextual Web Search Engine,” Stanford University students Larry Page and Sergey Brin described how their project, which they had named Google, worked. Until Page and Brin published, their work had been shrouded in secrecy, much to the consternation of the Stanford faculty. However, their mentor was eventually able to convince Page and Brin to publish some of their work—it was an academic project, after all—and the two relented. In the paper, Page and Brin outlined how search could be monetized—via advertising—and noted the danger of such a funding model, writing, “The goals of the advertising business model do not always correspond to providing quality search to users.” Indeed, such a model lead to what the two labeled “search engine bias” a phenomenon they identified as “particularly insidious.” Financial Times writer Rana Foroohar includes the Google origin story in her scathing indictment of the two tech titans and, at least in her opinion, the road of moral compromise its two founders traversed to essentially take over the internet. Through stunning self-deception and adherence to a self-serving principle that “information wants to be free,” it wasn’t long before Google’s two founders succumbed to investor pressure and embraced an ideology of “data exists to be monetized.” THE INTERNET PROBLEM The title of Foroohar’s book is Don’t Be Evil: How Big Tech Betrayed Its Founding Principles—and All of Us, a pithy nod to the company’s early motto. Foroohar is not only trying to be clever, she believes that “don’t be evil” was Google’s model from the outset because Page and Brin knew the “insidious” potential of the technology they had created. Writes Foroohar, “When Google advised its employees not to be evil, it did so because it knew full well that evil was more than a powerful temptation. Evil was baked into the business plan.” Capitulating to the demands of investors to monetize by employing the advertising business plan they had previously denounced was merely their first sin. As Foroohar tells it, the company copied goto.com and Yelp, and cut off traffic to foundem.com, funneling users to Google’s results instead. This trend of big companies getting bigger and cutting off the ability of smaller firms to operate is at the heart of what Foroohar sees as the “the internet problem.” BECOMING THE VILLAIN ...Foroohar expertly and succinctly lays out the problems with Big Tech, drawing on her decades of experience covering the industry for the Financial Times. As noted before, her solutions are generally practical, varied, and for the most part modest. And perhaps her most prescient ideas are already proving to be true. Foroohar retells Mark Zuckerberg’s testimony before Congress in the wake of the 2016 election and highlights a photograph that caught a glimpse of Zuckerberg’s notes telling him to mention China when questioned about Facebook’s monopolistic characteristics. Foroohar calls out Google and Facebook for crying “China” when pressure picks up against them: Big Tech firms have responded to the growing public concern about privacy and anticompetitive business practices by playing to a long-standing American fear: It’s us versus China. Companies like Google and Facebook are increasingly trying to portray themselves to regulators and politicians as national champions, fighting to preserve America’s first-place standing in a video-game-like, winner-take-all battle for the future against the evil Middle Kingdom. Posted by: Lex 2019-12-09 |
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| http://www.rantburg.com/poparticle.php?ID=557918 |