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Corona Beer Rebranding Fails (humor)
from The DerringerNeed a cool, refreshing beer for a long beach day in the sun? Normally you might reach for a Corona Extra, but with the rise of Coronavirus, Corona beer sales have plummeted to record lows. Although most consumers (outside California) don’t actually think that Corona will give them the deadly disease, the psychological effect on the branding cannot be overstated. That being said, would you rather have an Ebola Extra? Probably not, and that’s why Anheuser-Busch’s multi-billion-dollar re-brand of the iconic beer has been such a massive failure. "To be honest," said an anonymous employee involved in the re-branding, "We didn't realize the association. E-bol-a sounded enough like Corona, and we thought it could be infused with a bouncing Caribbean vibe. It just didn't occur to us that this was yet again another disease." Posted by: lord garth 2020-03-14 |
| http://www.rantburg.com/poparticle.php?ID=565874 |