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PBS, Fighting for Relevance, Loses Its Chief
When she took over PBS five years ago, Pat Mitchell seemed expertly qualified. She had been a college professor, a local TV producer, reporter and anchor as well as a correspondent on NBC's "Today" show and a CNN producer — the first producer to become the public broadcaster's president.But three years into the job, Mitchell was saying, "I had no idea how hard it was going to be." The Public Broadcasting Service's ratings, which began to fall as cable TV spread in the '90s, continued to sag, prompting Mitchell to warn public TV programmers in 2002: "We are dangerously close in our overall prime-time numbers to falling below the relevance quotient..." This stems from three problems: crumby programming, leftist politics, and crumby programming. Posted by: Anonymoose 2005-02-17 |
| http://www.rantburg.com/poparticle.php?ID=56719 |