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Eskimo Pies to drop ‘derogatory’ name over racial insensitivity
[NYPOST] The maker of Eskimo Pies will change the 99-year-old brand name of the ice cream treat, the company said Friday — becoming the latest organization to overhaul the marketing of a product with a racially tinged moniker in recent weeks.The owner of the Eskimo Pie, Dreyer’s Grand Ice Cream, said in a statement they had been considering renaming the chocolate-covered ice cream bar and popsicle for some time."Yeah. We been thinkin' about it. We decided to wait until there's a nationwide PC hysteria." "We are committed to being a part of the solution on racial equality, and recognize the term is derogatory," the company’s head of marketing said in a statement. "We've decided to call them Esquimeau tarts. Much more dignified, don'tcha think?" "This move is part of a larger review to ensure our company and brands reflect our people values," the company added. "People values come before loyal customers." Along with the name change, the company will alter the treat’s marketing scheme, which traditionally featured a young boy dressed as an Eskimo in a snowy environment. "We just gonna dress him as an Injun." The move comes after brands such as Aunt Jemima’s syrup and Uncle Ben’s rice have said they will would overhaul their controversial imaging amid online criticism. Right. It's not like you're turning success into failure, not like you're tossing iconic brands into the trash. We can go with the house brand. Or with Klondike bars. Posted by: Fred 2020-06-20 |
| http://www.rantburg.com/poparticle.php?ID=574819 |