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Aunt Jemima brand to be renamed Pearl Milling Company with new syrup, pancake boxes coming in June
[USA Today] Aunt Jemima is getting a new name. Quaker Oats is rebranding the venerable pancake brand as Pearl Milling Company.The PepsiCo-brand announced the new name and logo Tuesday, nearly eight months after the company said it would retire Aunt Jemima from packaging on its brand of syrup and pancake mixes because it was "based on a racial stereotype." In June 2020, the breakfast brand announced plans to overhaul product imaging and change the name in the wake of renewed calls for racial equality. The Pearl Milling Company-branded pancake mixes, syrups, cornmeal, flour, and grits products are expected to start arriving in stores in June 2021. Products will continue to be available under the Aunt Jemima name without the character image until June, Pepsi said in a news release. Posted by: Besoeker 2021-02-10 |
| http://www.rantburg.com/poparticle.php?ID=593847 |