|
Jeep boss says he's willing to ditch 'Cherokee' name
 [NYPOST] The boss of Jeep’s parent company says he’s willing to stop slapping the Cherokee Nation’s name on the automaker’s SUVs.Carlos Tavares, the CEO of newly formed auto conglomerate Stellantis, expressed openness to the change after the nation’s largest Native American tribe urged Jeep to ditch the branding.In an interview with The Wall Street Journal, Tavares said Stellantis was having discussions with the Cherokee Nation about Jeep’s use of the name on two of its most popular vehicles: the Grand Cherokee and the smaller Cherokee model that was introduced in 2013. "We are ready to go to any point, up to the point where we decide with the appropriate people and with no intermediaries," Tavares told the paper. "At this stage, I don’t know if there is a real problem," he added, noting that he is not personally involved in the talks with the tribe. "But if there is one, well, of course we will solve it." Tavares addressed the issue after Chuck Hoskin Jr., the Cherokee Nation’s principal chief, asked Jeep to stop using the tribe’s name for the first time last month. I don't suppose they'd consider naming it the "Ira Hayes," or the "Jim Thorpe," or the "Learned Hand?" The "Susquehannock?" There aren't anymore of them left to complain. The last one died about the time the Constitution was being discussed. The "Coahuiltecan?"... No. Mexico named a state after them. Not their best state, not their best Indians. "Pontiac's" not being used. Or they could just call it the "Custer." Posted by: Fred 2021-03-05 |
| http://www.rantburg.com/poparticle.php?ID=596351 |