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Shep Smith's Terrible Ratings Keep Getting Worser And Worser
And now for an occasional foray into the slow crash & burn now known as Shep Smith's television career....
[Daily Beast, via Ace] - Whether it’s a poor time slot, behind-the-scenes squabbles, an outdated news format, a slower post-Trump news cycle, or just a once-popular anchor taking his frustrations out on staffers, CNBC insiders have a lot of reasons for why Shepard Smith’s show has failed to capture major ratings. But one thing many agree on is that it has not met the bosses’ expectations.

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In the nine months since he went on the air for NBCUniversal’s financial news network, Smith has put out a slickly produced, no-nonsense evening news show that prizes on-the-ground reporting over the talking-head panel fights that define many of his cable news competitors.

Some serious B.S. and ass-kissing paragraphs ensue, so let's cut right to the good stuff::

And the show has faced its fair share of internal friction, some of which has centered on the host himself. Smith is seen as a pro with high news standards prone to generous gestures—he famously sends his employees several hundred dollars every year as a holiday bonus—but amid a wider re-evaluation of bullying in media workplaces, some staffers have complained that he is difficult to deal with.

At least two people with direct knowledge of the situation described Smith as having regular "temper tantrums." When CNBC announced Smith was joining the business news channel, it tapped Sandy Cannold, a veteran TV producer, to help helm the show along with co-executive producer Sally Ramirez, a veteran of local television. But according to multiple people familiar with the matter, Cannold departed less than six months in, and clashed at times with Smith in front of staff.

Other employees were also frustrated when, in recent weeks, the show laid off two of the few non-white employees on its production team.

Smith’s underperformance in the ratings hasn’t come as a surprise to cable-news insiders.

Nor to any of us.
Posted by: Raj 2021-07-14
http://www.rantburg.com/poparticle.php?ID=607195