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Wokester wake-up call: NBC Olympics ratings plunge 49%
NBC’s primetime coverage of the Tokyo Olympics on July 26 averaged 14.7 million viewers -- for a 49% drop compared to the equivalent night from the 2016 Rio de Janeiro Games and 53% less than the 2012 London Olympics. The opening ceremonies saw their lowest viewership since 1988. Fox News reports that the network is actually giving advertisers extra ad time just to make up for all the lost revenue. And sure, there are a few reasons -- Simone Biles's exit, and subsequent Oprahfied melodrama about her mental health certainly sucked a lot of air out of the room. The capacity to watch the shows one likes on YouTube any time one likes is another. A third one is the International Olympic Committee getting rid of "guy" sports like wrestling in favor of circus-dancing contests (complete with sparkly lion-tamer costumes) such as rhythmic gymnastics. The big one, though, is the one the advertisers don't talk about: Wokester politics invading sports, which repels the public. We saw that earlier, with professional basketball following professional football off the ratings cliff. Now the Olympics, and in particular, U.S. Olympics, has followed that sorry herd. Some instances were out there, like turds in the Olympic punch bowl. One, that character who crossed her arms on the Olympic podium to protest the U.S. after winning Olympic silver. Who the heck was she and what can we do to ensure we never hear from her again? Posted by: Besoeker 2021-08-09 |
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