|
ESPN To Lose Up To $400 Million In Ad Revenue Due To Cancelled College Bowl Games
[Zero Hedge] - As one headline after another breaks that the new Omicron Covid variant looks more and more like the common cold, businesses still have very serious amounts of money at risk thanks to overbearing "Covid protocols" being forced down everyone's throat (and up their noses).The latest example is Disney's ESPN, which has as much as $400 million in college football playoff advertising at risk hanging in the balance of a series of Covid tests, which will ultimately determine which College Football Bowl Games will be played and which will be cancelled. The Hawaii, Military and Fenway bowls have all been cancelled already, Bloomberg reported this week, as a result of surging Covid cases. Playoff organizers are also taking steps to determine whether or not the national championship game can be played this year. 1) I believe most contracts stipulate that $ for ad revenue changes hands only if commercials are shown, but ESPN has already incurred major costs before the bowl games take place; sending out the camera crews & such. 2) Even though this is happening to a woke company, this illustrates a small part of the massive economic damage these lockdown type measures inflict on the economy as a whole. Posted by: Raj 2021-12-29 |
| http://www.rantburg.com/poparticle.php?ID=621158 |