How Google RIGGED the online ad market: US tech giant is accused of manipulating ad auctions to increase Google's win rates and allocate ad spend to preferred clients - losing publishers up to 40% of revenue while raking in $370m-a-year
[Daily Mail, where America gets its news] - Google began a secret advertising program called Project Bernanke in 2013
- This allegedly rigged market by dropping second-highest bids from auctions
- Firm then pooled money before allocating it to favoured publishers, it's claimed
- This allegedly gave Google and its bidders an unfair advantage in the market
Posted by: Skidmark 2022-01-16 |