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Air America's Year of Decline: liberal network scores its lowest-ever ratings
by Byron York, National Review EFL.The latest radio ratings are in, and they show continued bad news for Air America, the liberal talk-radio network featuring Al Franken, Randi Rhodes, The new Arbitron ratings for Winter 2005, which covers January, February, and March, show that WLIB, the station which carries Air America in New York, won a 1.2-percent share of all listeners 12 years and older. That is down one tenth of one point from the station's 1.3 percent share in Winter 2004, the last period when it aired its old format of Caribbean music and talk. . . . . . . The ratings also show WABC radio, which airs Rush Limbaugh, consistently beating Air America in New York City even though [Al] Franken had at one time claimed to be beating the conservative host there. In the 10 a.m. to 3 P.M. period in the Winter of 2005, WABC (and Limbaugh) won 2.7 percent of the audience to Air America's 1.4 percent. In Spring 2004, WABC beat Air America 2.7 percent to 2.2 percent. In Summer 2004, WABC won 2.7 percent to 2.3 percent. In Fall 2004, WABC won 3.6 percent to 1.6 percent. Here comes the kicker: That last number surprised some observers because it showed Air America faltering in October and November 2004, the period when the presidential election was reaching its finish and political passions were presumably at their highest. And this in one of the bluest of the blue-state markets. NYC has no shortage of moonbats; it's the home of The Nation and The Village Voice and the New York Times, after all. And yet, . . . . . . even then, Air America's decline continued. Posted by: Mike 2005-04-26 |
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