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CNN+ looks doomed
[Axios] Warner Bros. Discovery has suspended all external marketing spend for CNN+ and has laid off CNN's longtime chief financial officer as it weighs what to do with the subscription streaming service moving forward, five sources tell Axios.Why it matters: Inside CNN, executives think the launch has been successful. Discovery executives disagree. CNN+ has roughly 150,000 subscribers so far. Warner Bros. Discovery wants to eventually build one giant service around HBO Max. New leadership has replaced CNN CFO Brad Ferrer with Neil Chugani, Discovery's current CFO for streaming and international, as part of a broader finance team restructuring. Other high-level positions at WarnerMedia across different business functions are likely to be eliminated to cut costs and streamline leadership in coming weeks. What to watch: Sources say a plan is being considered to replace Chris Cuomo's 9:00pm EST primetime slot with a live newscast, instead of personality-driven perspective programming. Read the rest at the link Posted by: badanov 2022-04-20 |
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