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How Red Bull co-founder Dietrich Mateschitz turned a Thai duck farmer's 'hangover cure' into a multi-billion pound business and sports empire after discovering energy drink helped with his jet lag on a business trips
- Billionaire Dietrich Mateschitz, who co-founded energy drinks company Red Bull, has died at 78 years old
- The Austrian businessman originally discovered the drink while on a business trip in Thailand in the 1980s
- Mr Mateschitz found that the caffeinated energy drink, marketed as a hangover cure, helped with his jet lag
- Together with its inventor, Chaleo Yoovidhya, he promoted the drink worldwide under the name Red Bull
- Mr Mateschitz would later use the company and his billions to invest in Formula 1, football and extreme sports
Posted by: Skidmark 2022-10-23 |
