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Oldest Brewery in America Shows Bud Light What It Means to Actually Understand Its Customer Base
 [Western Journal] Maybe Bud Light’s executives can take a lesson: Truth in advertising can pay off big, if you have a truth worth selling.As Anheuser-Busch and its international ownership continue to deal with the fallout from a disastrous decision to bring woke politics into its Bud Light marketing campaigns, an American-owned competitor is capitalizing in a way that’s as simple as it is effective. And for the nation’s oldest brewery, there’s already one big return on investment. D.G. Yuengling and Son, based in Pottsville, Pennsylvania, was a largely local beer for most of the years between now and 1829, when it was founded as Eagle Brewery. But it started its expansion from the mountainous east-central part of the Keystone State into the Philadelphia area in the late 1980s and has been spreading since. The secret to that success is straightforward, the company wrote in a Twitter post published Saturday that has rocketed around social media. “Yuengling. The Oldest Brewery In America,” the post stated. “Independently Owned and Family Operated since 1829 because we make good beer.” There’s no talk of dredging up wannabe drag queens and posting their simpering faces where they have no place being. Nothing to do with “equity.” Just the one thing Americans who like beer are looking for: good beer. Bud Light, a company that built its consumer base on blue-collar America outed itself. It’s being denounced by entertainers like Kid Rock and Riley Green, been boycotted in conservative regions and, most importantly, lost $5 billlion in market value when the Mulvaney gambit blew up. Related: Bud Light: 2023-04-16 Anheuser-Busch CEO was a Former CIA Recruitment Specialist Bud Light: 2023-04-16 Ad expert ranks Bud Light's handling of Dylan Mulvaney fiasco among the worst brand gaffes in HISTORY; brand’s post-brouhaha tweet ‘TGIF?’ Bud Light: 2023-04-14 Country singers Zach Bryan, Sheryl Crow clap back in Bud Light's Dylan Mulvaney controversy Posted by: Besoeker 2023-04-17 |
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