Bud light sales are cratering...along with other A/B beers
[Hot Air] Mainstream Republican leaders have asked conservatives to stop boycotting Bud Light because they contribute to Republican candidates and the Republican Party.
You may be shocked to learn that even diktats from the top of the Party are being ignored by the man in the street. It’s almost as if we vote for Republicans because we don’t like being dictated to and prefer candidates who are supposed to protect our individual rights.
Because conservatives tend to be individualists and we don’t generally like mixing our economic and political lives, we don’t tend to engage in boycotts. That, too, has been a tool that liberals use, and have used quite successfully to bully corporations into abject compliance with their agenda.
But when Bud Light engaged Dylan Mulvaney as a spokesmodel and its Vice President explained that the company wanted to dump its current customers for a higher class of people, a funny thing happened: conservatives agreed to leave the beer for alternatives.
Fine. Do you think we are "frat boys?" We’ll go elsewhere and you can become the Gen Z transgender beer. You wanted it, you got it.
So despite the pleadings of the Establishment, conservatives have been leaving the brand in droves, and the informal boycott has created a "reverse halo" effect that is harming other Anheuser-Busch brands as well.
Posted by: Besoeker 2023-05-03 |