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The rise of conservative brands
[ZH] Multiple brands touting conservative values have been launching and gaining market share amid the current economic climate where an increasing number of consumers are reacting harshly to—even boycotting—companies promoting progressive ideologies, especially transgenderism.NBA player Jonathan Isaac, for example, announced the launch of his UNITUS apparel brand in a tweet on June 2. Pitched as an "alternative" to retail brands that are going woke, UNITUS is scheduled to launch in August. "UNITUS is a sports and apparel company, and the basis of it for me is freedom. You have companies that are in that field who have made a conscious decision to either attack or undermine Christian values, conservative values, and things like that," Isaac told Prager U’s Amala Ekpunobi for the documentary "Unwoke Inc." "And I think they have the free choice to do so, as much as I disagree. But I feel that we also have the freedom to create what we want to create," the NBA star sadi to make his position clear. Isaac said that the UNITUS brand is aimed at giving parents who want to buy their kids sneakers and clothes the option to give their money to a company that "they know is going to work toward bolstering their values." "We can be proud of what we believe in. We don’t have to hide or be ashamed of it ... As the day continues to get darker and darker and crazier and crazier, you standing up for what you believe in is only going to get harder. But it’s only going to become more and more necessary," Isaac said. CONSERVATIVE BEER A business looking to capitalize on conservative anger against woke companies is beer brand "Ultra Right." The brand was launched in the aftermath of the controversy surrounding Bud Light hiring transgender influencer Dylan Mulvaney for a promotion campaign. Ultra Right began selling its beer around mid-April, and was on its way to exceeding $1 million in sales in just 12 days, according to an April 26 report by Fox News. By that time, the business had garnered more than 10,000 customers. In an April 25 video posted to Twitter, Ultra Right CEO Seth Weathers said that "we’re a movement of people that are speaking up and saying no to the woke nonsense. Ultra Right beer and this movement will never be stopped, no matter what they throw at us." Back in April, Anheuser-Busch, the company which owns Bud Light, sent beer cans to Mulvaney featuring the trans-activist’s face—a move criticized as pushing transgenderism. People began boycotting the beer brand and sales numbers subsequently crashed. Between April 3 and May 30, the market capitalization of Anheuser-Busch fell from $132.06 billion to $108.19 billion—a decrease of over 18 percent. Posted by: M. Murcek 2023-06-10 |
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